Unit 1: Business and the Business Environment
Business activity is an essential part of our daily lives …
What you'll learn
Explain the different types, size and scope of organisations
Demonstrate the interrelationship of the various functions within an organisation and how they link to organisational structure
Use contemporary examples to demonstrate both the positive and negative influence/impact the macro environment has on business operations
Determine the internal strengths and weaknesses of specific businesses and their interrelationship with external macro factors.
Unit 3: Human Resource Management
Talented and dedicated staff members are the driving force behind …
What you'll learn
Explain the impact of the role of HRM in creating sustainable organisational performance and contributing to business success
Assess the contribution of HRM in recruiting and retaining talent and skills to achieve business objectives
Examine how external and internal factors can affect HRM decision making in relation to organisational development
Apply HRM practices in a work-related context for improving sustainable organisational performance.
Unit 2: Marketing Processes and Planning
Large, medium and small businesses that operate globally, internationally or …
What you'll learn
Explain the role of marketing and how it interrelates with other business units.
Compare ways in which organisations use elements of the marketing mix to achieve overall business objectives.
Produce a marketing plan for an organisation that meets marketing objectives.
Develop a media plan to support a marketing campaign for an organisation.